Jingyi Li
Hi, I’m Jingyi — a product designer and storyteller. Whether I’m composing a VR narrative or engineering a rehabilitation device, my goal is the same: to create resonant interactions that improve how we live, feel, and heal.
Click HERE to view my CV
CV
Major: Product Design
· GPA: 3.9/4.0 | The Department of Industrial Design, Academy of Arts & Design
Relevant Coursework: Design History; Design Research & Methods; Human-Centered Design; Service & Experience Design; Human-Computer Interaction; Design Anthropology; Technology & Design Philosophy; Manufacturing Engineering; Collaborative Product Development.
KTH Royal Institute of Technology /
Aug 2024 – Jan 2025
Exchange Study in Industrial Engineering and Management
— Founder / Product & Service Designer
· Secured pre-seed investment from Epic Jade Tech Invest; currently piloting small-scale production for user testing to validate hardware reliability (Target launch: 2026).
· Built a holistic product-service ecosystem for long-term thyroid disease management, integrating a neck-worn wearable, smart medication module, and companion app.
· Conducted research to define early go-to-market strategies and stakeholder collaboration scenarios, ensuring sustained patient engagement and care continuity.
FoodPal / 2025 – Present
— Co-founder / Interaction & Industrial Designer
· Co-founded and conceptualized an AI-powered “eating companion” (hardware + app) backed by Miracleplus; currently in pre-seed phase with seed funding targeted for 2027.
· Translated user insights into end-to-end interaction flows, identifying key pain points in diet tracking to reduce logging friction and improve self-management.
· Designed core interactions and industrial design for a tabletop device that captures real-world eating behaviors, enabling personalized coaching and long-term adherence.
— Undergraduate Researcher
· Worked on multisensory electronic devices and swallowing rehabilitation systems that combine food printing, tongue training, and behavior analysis for patients with swallowing disorders.Iterated physical product forms and interaction flows through rapid prototyping, collaborating closely with cross-disciplinary PhD researchers and international supervisors.
· Led user research (interviews, observations, experience mapping) with patients and clinicians, transforming clinical findings into actionable UX flows and product requirements.
· Selected Publication: Li, J., et al. (2024). lolEpop: A Multisensory Electronic Lollipop for Enhanced Tongue Training and Behavior Analysis. Presented at Ubicomp 2024.
· Initiated a health-education design collective, extending lab research into community activities that translate complex medical insights into everyday tools for thyroid patients.
Tsinghua Precision Instrumentation Laboratory — Student Collaborator / 2024 – Present
· Collaborated with a precision instrumentation lab on two commercial product development projects, from early research to handover for manufacturing.
· Contributed to concept generation, industrial design, usability considerations, and user testing.
· Delivered design concepts that were accepted by enterprise partners for further engineering and production, gaining first-hand experience of the full product pipeline.
— Game Experience Designer / Jun 2024 – Aug 2024
· Designed interface and interaction systems for a cross-platform ARPG, focusing on social systems and combat experience for in-game characters.
· Translated complex game design documents into high-fidelity wireframes and interaction specifications.
· Integrated art and UI assets in Unreal Engine via Blueprints to assemble functional prototypes, iterating based on internal playtests and user feedback to balance player experience with commercial goals.
CosmicoTech / 2023 – Present
— Co-founder & Game Interaction Designer
· Co-founded an indie studio to explore VR interactive narratives and experimental game formats; released a VR interactive video game on Steam, handling level design, interaction flows, and production coordination.
· Selected to showcase the startup at the German Chamber of Commerce 2024 Innovation Night, networking with industry leaders and investors.
· Executed VR space design and XR integration projects for immersive exhibitions and physical venues.
TIME IMAGE Culture Communication Co., Ltd.
— Industrial Designer / Jul 2025 – Aug 2025
· Designed stage art backgrounds and MR spatial props for mixed-reality spaces, managing the pipeline from concept sketches to production-ready assets.
Assembled interactive scenes in Unreal Engine, coordinating cross-functionally with art, game design, and engineering teams.
— Vice President / Club Leader
Sep 2022 – Dec 2024
· Cultivated a vibrant campus music ecosystem by connecting bands across multiple Beijing universities; co-founded the “TC201 Label” to support student musicians.
· Curated and promoted commercial performances, securing sponsorships and venues to link university bands with the broader industry.
· Designed visual identities and promotional materials for large-scale events in collaboration with professional musicians.
Tsinghua University Red Cross Volunteer Service Team — Volunteer Tutor
2022 – 2023
· Mentored students from low-income families to foster academic confidence and sustainable study habits, prioritizing holistic growth over purely grade-based metrics.
· Offered 1-on-1 online academic tutoring (Chinese and English) approximately 2 hours per week.
· Design & Research: User Interviews, Contextual Inquiry, Journey Mapping, Co-design Workshops, Product-Service Systems, Inclusive Design.
· HCI & Interaction: UI/UX Design, Wireframing, Rapid Prototyping (Physical & Digital), Information Architecture, Usability Testing.
· Medical Design: Patient Journey Mapping, Adherence & Motivation Design, Gamification Strategies, Accessibility.
· Software: Unreal Engine, Unity, Rhino, SolidWorks, C4D, KeyShot, Adobe Creative Suite (Ps, Ai), Figma.
· Creative & Narrative: Visual Storytelling, World-building, Music Performance (Piano, Bass Guitar), Event Organization.
· Languages: Mandarin (Native), English (Fluent, TOFEL 106).
· Interests: Music (rock and alternative), independent bands, live performance, Narrative-driven Games, E-sports, Interactive Cinema, Speculative Fiction, Comics / anime (reading and drawing), film criticism, and cross-cultural storytelling.